Every home—from luxury waterfront estates to the most average house on the block— deserves a special marketing plan to give it the widest possible exposure. Your agent’s in charge of developing a well-rounded strategy to reach buyers at multiple touch points, in person and on the web. Don’t settle for anything less!
You should expect your agent to:
Help you take amazing photos.
Your agent will hire a professional photographer from their network to capture high-quality listing photos with a DSLR camera and tripod.
No, smartphone photos won’t cut it, even if you have the latest and greatest technology. The lighting, angles, and details need to be just right.
Spread the word about your listing online.
“When a home goes into the MLS, it’s syndicated to all of the other real estate websites,” says Mary Jo Santistevan, who’s sold over 81% more properties in Phoenix than the average agent and ranks as the #1 Agent/Team for all of Berkshire Hathaway Home Service agents in Arizona.
“You definitely need to have a strong online presence and high quality marketing because it’s a reflection of the home’s high quality.”
Your listing should appear on Zillow, Realtor, Trulia, Homesnap, and your agent’s local public-facing MLS at the very least.
Create social media campaigns.
Your agent needs to be well-versed in the top social media channels for real estate, most importantly Facebook and Instagram, to generate buzz and raise your home’s visibility in your area.
Check to see if they’re using all tools in their toolbox, like demographic targeting, hashtags and location tags, catchy copy, and stunning visuals.
Put out the for-sale sign!
Catch the eye of any house hunters who may be out for a walk or on a casual Sunday drive with a trusty for-sale sign in the yard.
Go all out with 3-D tours and single-property websites
Even better if your agent can create a single-property website to show off all of its marketing collateral, such as your home’s virtual or 3-D tour, property video, listing description, and stunning photos.
Put together print advertising materials.
“For every home I sell, I create a high-quality flyer for buyers to take with them,” says Santistevan. “You don’t know how many homes buyers are seeing on the same day. And when they’re reviewing the homes later, that first-class, heavy cardstock brochure with the great photos that I created for my listing triggers a positive emotional response for those buyers.”